Our Story: The Beginning of YoYo's Sustainable Journey
The Inspiration Behind YoYo: Combating Disposable Overload
“In 2018 when I lived in Asia, I was overloaded with all kinds of disposables.
It was upsetting to witness the pollution caused by disposable packaging used for takeaway meals and drinks. When I came back to Europe, I wanted to learn more about the issue of single-use packaging and why disposables end up in nature
I noticed that global awareness about pollution caused by SUP was increas- ing, but that alternatives and solutions were not easily accessible in our daily lives. I also discovered there was a lot of misinformation on the properties of different alternative materials (single and reusable), and their impact on the environment.
After 2 years of extensive work which combined scientific research, market studies and pilots, I validated the best solution for the environment and users of takeaway packaging.
I wanted to walk the talk and decided to build a business that decreases the quantity of waste generated by takeaway packaging.
That’s when YoYo launched a journey to boost reuse culture, by helping organisations implement a reusable tableware solution.”
Our Founder's Passion: Water Sports and Sustainability
“Water is my second home, especially when I am wing-foiling!”
Joanna - Founder - YoYo.BoostReuse
Our Mission and Vision for a Sustainable Future
Envisioning a World Free of Takeaway Packaging Waste
Imagine clean offices, cities, and beaches without single-use cups, boxes and cutlery waste...
YoYo’s vision is to free nature from takeaway packaging waste.
By implementing a convenient reuse culture at all workplaces
We want to encourage & promote the Sustainable Development Goals.
